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Having Trouble Naming Your New Sports Equipment? Listen to this Interview

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I was honored to be a guest on the nationally syndicated The Small Business Advocate® radio show this morning. Jim Blasingame and I discussed the ins and outs of product naming. We discuss the topics of Why is Naming of a Product or Service so Important, How to Come Up with Great Names, and Narrowing Your List of Potential Names & Mistakes to Avoid. The most common product naming mistakes include:

1. Focusing on whether a dead-on domain name is available. This should not be a consideration. There are all sorts of domain name modifiers that work great. Examples include Eat_____.com, ____Tapas.com, Buy___.com, Get____.com, WeAre____.com, Try___.com, etc… Longer domain names are just fine.
2. Don’t feel like a name must be short.
3. Don’t overlook taglines.
4. Don’t be afraid to change your name.
5. Don’t have naming contests or solicit input from a lot of people.
6. Product naming should be fun!

David Dawsey – The Small Business IP Attorney

 

David Dawsey

David Dawsey is a sports equipment patent attorney with over 16 years of practice whose hobby is reading and writing about technology associated with his other hobbies. During the day he helps clients protect their inventions and trademarks, , guides them through IP strategy and clearance, and undertakes product name development projects and training; while at night he reads patents and patent applications directed to his hobbies, and shares them with you. David is one of the few patent lawyers that is also a registered professional engineer! Feel free to send David a message here.

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